Black Friday, the day after Thanksgiving regarded as one of the biggest shopping days of the year, may be dramatically different this year.
Organizers are planning a nationwide strike against Walmart, the largest retailer in the world, and are banking on a new strategy: online organizing.
Labor organizers are working with social action nonprofit Engage Network as well as corporate watchdog nonprofit Corporate Action Network to pull off what they are calling a “viral” — meaning national and spreading online — strike.
Walmart workers interested in joining the day of action are directed to this website, either to find a store near them with an organized strike or to “adopt an event” at a store near them.
“This online mobilization, in addition to traditional on-the-ground organizing, has allowed the campaign to reach into the rural corners of the country that might have otherwise been overlooked,”
Marianne Manilov, cofounder of the Engage Network, said on the conference call.
Read Kathleen Miles full article from the Huffington Post here.